By using MGI's digital embellishment technologies, brands are already benefiting from packaging and printed materials, that stand out at the point of sale, perfectly recyclable, and with high added value. On the occasion of Luxe Pack 2021, which took place from September 27 to 29 in Monaco, MGI Digital Technology (Stand AB01Bis), announced the de-inkability and recyclability of its UV varnishes and digital hot foils.
This announcement occurs at a time when new societal requirements are imposed on all brands, due to consumers who are increasingly committed to protecting the planet and the circular economy.
For nearly 5 years, MGI Digital Technology, the world leader in digital embellishment (spot uv varnish and hot foil stamping using a 100% digital process), has anticipated these evolutions by developing consumables (UV varnish ®EcoVarnish and hot foil stamping ®Green Foil) that meet the strictest environmental standards, fully recyclable in the current collection, sorting and recycling channels..
As part of a circular economy approach, MGI Digital Technology markets UV varnishes and hot foils specific to its various digital presses, which are perfectly de-inkable, according to the Ingede 11 standard.
For Edmond Abergel, president of MGI Digital Technology, this approach, that launched 5 years ago, is a major advantage for brands and all professional printing customers who use MGI technologies.
«As the inventor of digital embellishment around 15 years ago, we have always had a close relationship with brands, enabling them to enhance and distinguish their products at the point of sale, day after day. This close relationship made us aware very early of their requirements in terms of the recyclability of their packaging, and of the fact that our consumables had to be integrated into the current recycling channels. Obtaining Ingede 11 certifications for our UV varnish and hot foil stamping consumables, guarantees them this perfect recyclability".
Wishing to go further in its circular industry policy, MGI Digital Technology has set up a collection and material recovery system for hot foil stamping waste generated by its customers. Waste that was long considered as ultimate waste, now becomes a raw material, as Nicolas Venance, marketing director, explains:
"As a major player in the hot foil stamping market through our iFOIL technology, this observation led us to develop our range of hot foils, the GREEN FOIL range, which is perfectly de-inkable and recyclable, and to support it with a material recycling channel".
MGI's GREEN FOIL range is already available and includes 11 matte and glossy references. It is unique in the sense that MGI collects the intermediate waste from its printing customers, de-inks it according to its own process, crushes the PET film which is then resold as raw material to the plastics industry!
"By using GREEN FOIL and MGI EcoVarnish, brands can strongly enhance their packaging on the shelves and differentiate them with a strong added value, while fully integrating an eco-responsible approach" concludes Edmond Abergel. "Having anticipated these evolutions clearly gives a major comparative advantage to printers and converters equipped with our technologies".