Leading integrated software solutions expert, Esko, has teamed up with Weleda, manufacturer of certified natural by NATRUE personal care, to streamline its pharmaceutical packaging process through the integration of Esko WebCenter with Content Management. Previously, Weleda had used a content management system (CMS) to manage pharmaceutical product texts with an interface to external programs.Through the adoption of cloud-based collaborative workflow platform, WebCenter, Weleda streamlined its complex packaging process with full traceability of content changes.

“For us, the traceability of changes is very important,” said Simone Luntzer, International Packaging Management Team Leader, Pharmaceuticals. “That is why we appreciate the WebCenter workflow solution. The system provides a good overview of ongoing and completed tasks. We use the statistics and libraries, which give us quick access to our data. Esko WebCenter already offers a very good solution in the standard version, which makes customization superfluous. Everything is cohesive and streamlined.”

The Content Management module of WebCenter allows users to specify, manage, and reuse content such as text, claims, symbols, barcodes, and other content for use on packaging artwork, labels, leaflets, IFUs (Instructions for Use), and more. It also enables them to manage and structure content without the need to manually copy and paste content from spreadsheets, documents, and other sources. Approved content can be reused in the artwork and for regulatory body use in submission-ready file formats.

The ability to focus on all aspects of packaging artwork, including shape, brand colors, and content via WebCenter, facilitates Weleda in reinforcing its reputation for natural, sustainable brand values. The brand’s packaging performance is enhanced, ensuring it is not only appealing and informative but also the first step in forming a relationship with consumers.

Matthew Haws, vice president global marketing at Esko | Brand Solutions, said: “Weleda felt that we understood their needs and would fulfil their requirements. Therefore, we are pleased that the implementation of the WebCenter Content Management module is already increasing the efficiency of Weleda's pharmaceutical packaging and labeling processes. This has been a satisfying project to work on and we look forward to a successful, long-term partnership with Weleda, supporting them in the ongoing development of their digital processes as WebCenter continues to evolve.”