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Wide-ranging services for exhibitors at Paperworld 2020


In the coming year Paperworld will be introducing a number of additional services for (new) exhibitors. Whether for start-ups or manufacturers looking to reach new target groups - the trade fair for stationery, office supplies, and writing materials in Frankfurt am Main offers a wide range of opportunities for participation that go far beyond just a stand presence.

Julia Uherek, Group Show Director Consumer Goods Fairs, and Michael Reichhold, Director Paperworld, have developed a range of different concepts for this purpose. These experts in the Paperworld team are responsible for exhibitor support and the design of the exhibition areas.

"Our new concepts are aimed at different exhibitor target groups: On the one hand, we would like to attract new producers and suppliers with our offers who have not yet exhibited at Paperworld but are definitely positioned in the office environment. Here I am thinking, for example, of providers of office catering concepts, or products relating to work safety. On the other hand, we want to offer a convenient package to manufacturers who are interested in returning to Paperworld, providing them with a well thought-out and easy introduction into the trade fair, said Julia Uherek, Group Show Director Consumer Goods Fairs.

Wide-ranging services for exhibitors at Paperworld 2020

"For the first time, we are offering a Newcomer Package for new exhibitors at Paperworld and Creativeworld 2020. It includes a 9 m² stand with all the necessary equipment and a media package. This all-round carefree package is ideal for new exhibitors as we take care of the stand construction and equipment. Manufacturers are welcomed by a fully assembled stand where they can arrange their products attractively. The preparation for the trade fair appearance is therefore straightforward and involves a minimum of time and effort", comment Michael Reichhold, Director Paperworld.

"Celebrating its debut in 2020 is the Paperworld Office Village in Hall 3.0. Here, companies can easily rent a 30 or 60-square-metre stand in a purpose-built area: fully equipped, easy to customise, and at a fixed price. This guarantees a professional appearance combined with minimal planning effort. The area with the exhibition stands also has an info point, lounges, meeting rooms and a catering area”, said Andrea Müller, Sales Paperworld.

"Future Office in Hall 3.0 is the first port of call when it comes to smart office solutions. With expert lectures and exhibitor presentations, it provides dealers, architects, and facility managers with an insight into the networked office. We offer manufacturers a presentation space for their office solutions directly in the area: with fully equipped and uniform stands that match the overall concept", concludes Christiane Walter, Coordinator Consumer Goods Fairs.

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Julio / Agosto 2020

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